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EBONYLIFE TV AND PULSETV PARTNER TO SHARE CONTENT

Lagos Nigeria, March 06, 2016 EbonyLife TV, Africa’s first global black entertainment and lifestyle network, and Pulse, Nigeria’s online news source, announce a partnership that will include content sharing and joint promotion of each network.

The far-reaching partnership will include PulseTV shows like Pulse VoxPop and Pulse Strivia running on EbonyLife TV in their various markets. EbonyLife TV shows will run online on Pulse’s Web site, YouTube channel and social media. The partnership also includes advertising and promotion of each company on each other’s channels.

Regarding the partnership, Head of Pulse Rich Tanksley said, “We are really excited to have Pulse content on EbonyLife TV’s satellite TV network. Now Nigerians and viewers across Africa can have access to engaging Pulse content from somewhere else besides their mobile phones and computer browsers.”

Mo Abudu, CEO of EbonyLife TV said, “People actively consume media from a broad spectrum of devices and partnering with Pulse will create a convergence model that will enable the African youth unlimited access to stories about Africa, told from an African perspective.” Part of the reason for the collaboration, according to Sandra Amadio, HOD Entertainment and Program Marketing for EbonyLife TV, is that “It will propel the continuation of inspiring a connected Afropolitan Consciousness.”

You should start seeing the content on both platforms within a few weeks.

 

Discover Africa’s best

Apr 2, 2016 Is Africa worth travelling…? We certainly think so! EbonyLife TV has teamed up with Wakanow, a one stop travel portal, to produce an upmarket travel show, designed for the African traveller, highlighting the continent’s top tourist destinations. The 30 minute, 12 part series premiers on EbonyLife TV DStv channel 165 on Saturday, 7 May at 20:30 Central African Time.

What sets this travel series apart? We explore our own backyard the way the African traveller would experience their ideal vacation. Each episode features a Nigerian personality who meets a local host and together they explore the country’s top-end attractions, rich history, authentic treasures, culinary delights and some unexpected gems. Whether it’s visiting the world’s biggest Basilica in Cote d’Ivoire, walking with cheetahs in Zambia, sugar tastings in Mauritius, Nigeria’s party scene or cruising The River Gambia – the show has something special for everyone. Speaking on the partnership between EbonyLife TV and Wakanow, Mo Abudu, EbonyLife TV  CEO said, “It is an honour to be partnering with an organisation who have become the bridge between the traveller and the destination, they are becoming the one stop travel shop for Africans at home and in the diaspora.”

The featured destinations include: Kenya, Seychelles, Mauritius, Tanzania, Zambia, Rwanda, Ghana, The Gambia, Senegal, Ethiopia, Cote d’Ivoire, Nigeria.

Travelling opens our eyes to a world much bigger than ourselves. When we explore other cultures, we find that the things that make us similar are greater than the things that make us different.

 

EBONYLIFE FILMS’ ‘FIFTY’ GROSSES OVER N400M ON RETURN ON INVESTMENT

It’s a wrap!  FIFTY, the Box Office Smash Hit from EbonyLife Films, will this week close its remarkable 4-month cinema run in Nigeria. The much-talked about story of a pivotal week in the lives of four successful African Women in 21st century Lagos has redefined return on investment metrics in the African Film Industry. It is estimated that through various revenue generating streams, the film has grossed over ₦400m.

In partnership with Film One Distribution, FIFTY made nearly ₦100m through Box Office takings alone. Premiere Sponsorship/ Partnerships; Private screenings; a first-of-its-kind deal with Internet streaming provider, Netflix; In-flight Entertainment deals and Video-on-Demand (VOD) are amongst the other revenue streams.

Speaking on FIFTY’s cinema run, Executive Producer, Mo Abudu said “we started our cinema run in early December 2015 and four months later the film continues to resonate with moviegoers across the country. We are extremely proud and it is testament that Nigerians do support their own”.

The movie’s revenue intake leverages on a unique business model not previously explored in the Nigerian Film Industry. This model serves as proof to various stakeholders – producers, directors and investors – an unorthodox promotional mix combined with high quality production yields measurable results.

FIFTY enjoyed tremendous support from The Lagos State Government, The Federal Government, Corporate and Social Nigeria. Industry captains – Alhaji Aliko Dangote, Tony Elumelu, Herbert Wigwe amongst many attended the premiere; Music superstars Banky W & Waje surprised fans with Cinema ‘Meet & Greet’ in Malls across the country.

A ‘Win Big with FIFTY’ promo was run nationwide with audiences walking away with weekly prizes including WAKANOW holidays, SPAR vouchers, Flat screen TVs courtesy of KONGA and more. The Grand Prize of a Brand new Mercedes Benz B-class courtesy Skymit Motors will be presented to a winner in April 2016.

FIFTY has enjoyed rave reviews and international acclaim since it was first screened at The BFI London Film Festival 2015 including BBC, CNN, Vogue, and Essence and other national online and print titles.

The success of FIFTY has spawned a television series, the movie executives announced that they will extend the movie’s success onto the small screen. The TV show will continue the premise that the movie set up – a week in the lives of 4 African Women approaching the golden age of ‘Fifty’. Details of whether the lead characters will reprise their film roles will be revealed in due course. Season 1 of FIFTY: The TV Series is set for production in Q4 2016, writing has already commenced.

 

Reviews on FIFTY

Charlotte Moore, Controller BBC

“Thank you so much for inviting me to the FIFTY premiere.  Really enjoyed it and it was great to watch it with such an enthusiastic audience.  It was funny, full of melodrama and disarmingly touching and courageous at the same time – a side of Lagos you don’t often get to see and a really original film.  I loved the cast and characters and it was so refreshing to see a film that gave a voice to the fifty something women of Nigeria. I’m sure it will be a massive hit!”

Jane Mote, VP Content and Creative at Turner Broadcasting (CNN parent company) says

“Cinema 2 at the Ritzy in Brixton was sold out and the audience LOVED it. It’s celebratory of Lagos, strong women and African success. It’s not high art, its popular entertainment that shows people and places in one of the fastest growing economies in a refreshing new light.”

Ojoma Ochai, Director, British Council

“Thanks again for the invitation to see FIFTY. It was an amazing film – the music, costumes, story, and the elegance with which the plot was delivered. I loved it” 

Lai Mohammed, Minister of Information, Culture and Tourism

“In the first instance, the premiere of the movie was unparalleled in Nigeria’s history. It attracted the creme de la creme of the society‎, all of whom were treated to a first-rate pre-show dinner that set the stage for the main act.

‎The movie itself is a bold move that reflects life in its true sense.  The characters in the award winning movie were all flawed, but we love them all. We have no choice. We are all flawed.

‎I’ll recommend the film any day and I am ready to watch it 10 times‎”

 

EbonyLife Films will release its second feature title ‘The Wedding Party” in December 2016. More details to come.

 

FirstBank launches ‘FIRSTSTARS’, a filmmaking reality TV show, in partnership with EbonyLife TV

LAGOS, NIGERIA (Jan. 11, 2016)First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc and Nigeria’s most valuable bank brand has launched another first – a pivotal filmmaking reality TV show called FirstStars, in partnership with EbonyLife TV, Africa’s first Global Black entertainment and lifestyle network.

Set against the canvass of ‘passion’ and ‘people’, two of the core corporate values of FirstBank, FirstStars showcases the business behind the stars and the opportunities in the film industry, bringing attention to the knowledge, skills, talent and passion of the Nigerian creative mind.  This is in line with FirstBank’s support of the creative arts industry as a major contributor to economic growth.

EbonyLife TV, whose sister company, EbonyLife Films, produced FIFTY, one of the most successful and longest running cinema feature films in Nigeria, will be producing the FirstStars reality TV show. The channel is recognized globally as Africa’s media and entertainment powerhouse for its pristine production values, premium programming quality and creation of some of the most inspiring content with an African soul that showcase the best of the continent for a global black audience.

FirstStars is ready to take the audience on an intriguing and emotional journey of the filmmaking process, beginning with the electrifying process of selecting the most outstanding talents.  The talent hunt is open to all Nigerians through a sequence of auditions and contests which will attempt to identify the brightest talents in five key categories: directing, producing, art directing, script writing and acting.

The winners will be rewarded with cash prizes of 5 million naira and mentorship by notable professionals in the industry and will also be opportune to work together to create a feature length movie which will be premiered by FirstBank and shown on EbonyLife TV as well as in theatres nationwide.

According to Folake Ani-Mumuney, FirstBank’s Group Head, Marketing and Corporate Communications, “FirstBank is passionate about the arts, and is partnering with EbonyLife TV under the First@arts strategic initiative to produce FirstStars. FirstBank is committed to promoting the Creative Arts industry, and to promoting home-grown human capacity development across several art platforms. Through this strategic initiative, the Bank will foster the development of the arts sector and preserve the nation’s cultural heritage.”

For Mo Abudu, Executive Chairman and CEO of EbonyLife TV, “FirstBank continues to be a staunch supporter of the entertainment industry and we’re very proud and thrilled to be partnering with the institution on yet another first! We believe FirstStars will not only help our teeming youth population hone and develop their filmmaking skills and ultimately become some of Africa’s leading actors, directors, producers, script writers and art directors, we are also convinced that the initiative will help to inspire excellence in the industry.”

Call to auditions will last from February 3rd to March 9th 2016. Online application is open at http://firststars.firstbanknigeria.com and www.ebonylifetv.com. Entries will be screened and successful applicants will be contacted.

 

Chocolate City and EbonyLife TV set to launch ‘Chocolate City Unsigned’- in search of the next biggest music star. Sponsors to be unveiled by March ending

LAGOS, NIGERIA (January 28, 2016) Chocolate City and EbonyLife TV have announced a strategic partnership called ‘Chocolate City Unsigned’, a genuine homegrown reality TV show created to search for the next Africa’s biggest music star, spearheaded by Chocolate City, one of Africa’s biggest indigenous record labels, and EbonyLife TV, Africa’s first Global Black Entertainment and Lifestyle network and production powerhouse.

This project was announced at a press conference which held on January 28, 2016, and which had in attendance the Executive Chairman and CEO of EbonyLife TV, Mo Abudu; President of Chocolate City Group, Audu Makori; CEO of Chocolate City, Jude Abaga (M.I), as well as Victoria Kimani, and other key Chocolate City talents.

Chocolate City Unsigned is set to be the first ever indigenous pan-African talent hunt show created with the sole

aim of discovering, developing and supporting fresh artistes, giving them a platform to showcase their skills,

launching them into a professional career of instant music sensation, stardom and celebrity status.

The EbonyLife TV and Chocolate City partnership recognizes Africa as home to the highest concentration

of a rapidly growing, vibrant and young class of people who have an amazing penchant for the most

passionate and most fervent music culture in the world; a rising creative generation to watch and the next

wave of stars poised to take the African music industry by storm.

In view of this, Chocolate City Unsigned is a great opportunity for brands that not only wish to gain a foothold with Africa’s teeming new audiences, but who also understand just how important music is to these young target demographic, and who therefore wish to form stronger connections with them while introducing their brands to them through the new and innovative music talent hunt property. Sponsors for the show will be unveiled by the end of March, 2016.

Registration for the Chocolate City Unsigned competition will be opened to all interested participants across

Africa on March 21, 2016 while the competition proper is billed to commence in Lagos, Nigeria, in May 2016.

Chocolate City Unsigned will be televised on EbonyLife TV and other select TV channels.

According to Audu Maikori, “Chocolate City Unsigned is set to bring in something that no music reality TV has

ever had – artist discovery, developments and support from a team that has done so with some of Nigerians

biggest artistes. The competition is the first indigenous music reality Television show in Nigeria to discover new talents across the African landscape.”

For Mo Abudu, whose movie production, FIFTY, from the EbonyLife Films’ stable, is highly successful today as one of the longest-running cinema releases in Nigeria’s film history, “Africa is brimming with thousands of yet-to-be-discovered singing talents and this partnership of globally recognized brands, EbonyLife TV and Chocolate City, through Chocolate City Unsigned, is poised to create a truly indigenous platform that guarantees youths jobs for life from a record label that understands the African music scene more than anyone else; one that knows how to create stars and make them relevant to the African market. We are greatly excited about this platform, not only for the African youth, but also for brands that appreciate the power of an amazing music property to connect with the drivers of arguably the most vital segment of the economy.”

For CEO of Chocolate City, M.I (Jude Abaga), “In summary, Chocolate City Unsigned is about creating stars. I’m a living proof of this exciting reality and I and the team are now ready to take others on this amazing journey to stardom. Chocolate City have the recipe for making music stars and EbonyLife TV have the recipe for making TV stars. It’s a partnership like none other. We both create stars because we understand the local nuances of making stars; we find raw talent from nowhere and take them right to the top. Chocolate City Unsigned will do nothing less.”

 

Corporate Organisations end 2015 on a high note at the Unofficial Christmas Party

The Unofficial Christmas Party treated guests, clients and employees from over 50 organisations to a night to remember at the New Landmark Centre on Friday 12th December. The second edition of the event, showed companies a new meaning to the term “end of year party” with a James Bond inspired event and performances from A­list celebrities.

The tone of the evening with great attention to detail, from the opulent interior inspired by the 007 James Bond series to the very glamourous Red Carpet followed by a sit down dinner and a celebrity filled after party.

As guests were ushered into the glamorous dining room, complete with amazing decor and table centres provided by Newton and David, a superb 3 course Christmas meal prepared by celebrity chef Dr Robert (The Orchid Bistro) was served. Rising music star, Lolo kicked off the evening with Christmas carols, and A­list comedian Bovi entertained. The Award Winning Cobhams, and Nigeria’s female singing sensation Waje serenaded the crowd with amazing performances. There were prizes and contests for participating companies like the lip synching competition, awards for employees of the year, best dressed table and best dressed guest.

Commenting on 2015 TUCP ­ Funmi Victor Okigbo, Executive Producer of the event stated: “It has been wonderful to see how well The Unofficial Christmas Party has been received by SME’s, multinationals and individuals. This year was superb and exceeded myexpectations, Christmas is a time of merriment and cheer and that is exactly what the Unofficial Christmas Party set out to do. I am extremely grateful to all our partners and guests and I look forward to planning 2016 with them all again.

Olu Akpata, Partner, Templars said ​”This is my second year at The Unofficial Christmas Party, and this year I was extremely impressed by the entire event. The format of the event was compact and punchy, my team enjoyed the performances and it was a great opportunity to network and meet potential new clients. I highly recommend it to any organization looking for something different to do at Christmas”. He added.

Femi Odewummi, CEO, INK Business Designs said “We are very proud of supporting a unique and well attended event and look forward to what The Unofficial Christmas Party has to offer next year”.

The after party which carried on till the early hours of the morning hosted a CEO lounge with partners Moet & Chandon and had 007 inspired cocktails provided specially by Belvedere. Banky W, Toni Tones, Tomi Odunsi and DJ Jimmy Jatt all featured at the after party as special guests.

 

FIFTY, THE MOVIE, DEFINES MOVIE PREMIERE IN NIGERIA

Dec 17, 2015 Fifty, executively produced by Mo Abudu, has gone into the annals of history as the biggest film premiere in the history of Nigerian cinema.  The Oscar-deserving premiere was held at the Eko Hotel, Victoria Island, Lagos on Sunday, December 13, 2015, attended by the crème de la crème of Lagos society.

With a red carpet that stretched forever, the premiere was attended by faces from Nigerian film and music, senior public figures and dignitaries from business and politics.  Both the local and international media was present aplenty, including representatives of Vogue, Ebony and Essence.  Musical performances by the King of Juju, King Sunny Ade, Waje and Tiwa Savage sent dinner down nicely.

Following the movie showing which had the audience in stitches all night, the after-party featured an exclusive Mystique Lounge, where special guests and official sponsors received especial pampering, attention and gifting.

The night settled into an ‘Old Skool’ after-party, anchored by DJ Jimmy Jatt, who sent the dance party wild with excitement through the night.

With dignitaries from government including Alhaji Lai Mohammed, Minister for Information and Culture; Mr Rotimi Amaechi, Minister of Transportation; and Mrs Toyin Saraki, wife of the Senate President; and from the private sector, including Alhaji Aliko Dangote, Africa’s richest enterpreneur; Mr Tony Elumelu, Chairman, UBA Group & President Heirs Holdings; Mr Atedo Peterside, of Stanbic IBTC Bank; Mr Donald Duke, ex-Governor of Cross River State; Senator Florence Ita-Giwa, former Senator of the Federal Republic; the Fifty Premiere dripped with faces, personalities and celebrities.

Socialites Nkiru Anumudu and Ruth Osime; Mr. Folarin Coker, Commissioner for Tourism, Arts & Culture; Mr Steve Ayorinde, Commissioner for Information and Strategy, Lagos State; Mr Tonye Cole, CEO, Sahara Group; Dr Doyin Abiola; Mrs Bola Adesola, MD/CEO, Standard Chartered Bank Nigeria; Mrs Ibukun Awosika, Chairperson, First Bank Plc; Mr Phillip Udozua, CEO, UBA; Mr Segun Ogunsanya CEO, Airtel; Pastor Paul Adefarasin, House on the Rock; Mr Jimi Agbaje, a renowned Pharmacist and former gubernatorial candidate in Lagos, are some of the endless list of dignitaries from corporate and social Nigeria.

Following a fabulous night out, the Honourable Minister of Information and Culture, Alhaji Lai Mohammed, said of the night:  “In the first instance, the premiere of the movie was unparalleled in Nigeria’s history. It attracted the creme de la creme of the society‎, all of whom were treated to a first-rate pre-show dinner that set the stage for the main act. The movie itself is a bold move that reflects life in its truest sense.  The characters in the award winning movie were all flawed, but we love them all. We have no choice. We are all flawed. I recommend the film and I will myself be watching it over and over and over.  It is sheer entertainment.‎”

In commending Fifty to movie lovers, Mo Abudu, Executive Producer, reminded movie lovers across Nigeria that the movie will be released nationwide  on December 18, 2015.  Mo reiterated that cinema goers will get the chance to win great prizes, including a brand new Mercedes Benz B series, courtesy of Skymit Motors; a variety of home appliances, courtesy Konga; N50,000 in shopping vouchers from SPAR Park ‘N” Shop; and trips to Dubai, London, Kenya, Seychelles and Mauritius, courtesy of Wakanow.

Fifty has enjoyed rave reviews and widespread international acclaim and celebrity since it was first screened internationally, including from the BBC, CNN and leading local online and print publications.

The movie, from the stables of EbonyLife Films, Nigeria, will be in cinemas nationwide from this Friday, December 18, 2015.

 

EbonyLife TV consolidates on its Calabar operations; expands to Lagos and Abuja.

LAGOS, NIGERIA (December 8, 2015); As EbonyLife TV, Africa’s first Global Black Entertainment and Lifestyle network moves into its third year as the channel of choice in the entertainment category, the outfit is now expanding its operations to more Nigerian cities, including Abuja, Lagos and Calabar. The channel’s purpose for this multi-location operations is to meet its goal of programme specialization as well as market inclusion.

In this regards, Drama, one of the most exciting genres on EbonyLife TV, will now be moved to Calabar, with major drama series set to be produced all year round from ‘the nation’s paradise’. Already, The Governor, Desperate Housewives Africa, Cinderella, Dynasty and Melrose Place are scheduled for production in Calabar. The latter two: Dynasty and Melrose Place are EbonyLife TV’s two new classic blockbuster series recently acquired from CBS Studios International (CBSSI).

The Governor, a riveting 13-part drama series, is currently being shot in Calabar. When Governor Peter Akala dies from an automobile accident, not only is his State thrown into paroxysms of mourning, the party hierarchy is also thrown into mighty disarray as well. The succession plan as enshrined in the constitution now faces a very harsh test in the face of severe machinations and maneuverings as the State is set, against all odds, to produce not only a political ‘outsider’, but also a woman, as governor!

To demonstrate EbonyLife TV’s firm commitment to Calabar as its city of choice, The Governor, an extensive production, is being shot in over 12 different locations in Calabar, Cross Rivers State, while approximately 40 local actors have been cast in Calabar.

Next in line to be produced in Calabar after The Governor, is ‘Cinderella- An African Tale’. This will be a 6 part mini-series modern African adaptation of the famous and absorbing fairytale set to be filmed in February 2016.

The filming of Cinderella – An African Tale will be followed by the production, also in Calabar, of the African adaptation of Dynasty and Melrose Place, compelling acquisitions from CBS Studios International (CBSSI). Adaptation scripting of these is to commence in early 2016.

On the heels of these will be the filming of Desperate Housewives Africa Season 2 in the latter quarter of 2016. The partnership between EbonyLife TV and the Walt Disney Company had brought about the production of Desperate Housewives Africa Season 1, based on the multiple award winning ABC Television drama hit series, Desperate Housewives. Desperate Housewives Africa has been the first drama format ever to be made in Africa.

As EbonyLife TV positions to meet the needs of its viewers by creating more drama from its world-class studio facility in Tinapa, Calabar, as enabled by its celebrated partnership with the Cross River State Government and the good, warm, hospitable and loving people of the tourist city, the company is also proudly expanding its operational tentacles to both Lagos and Abuja.

Whereas Calabar remains a most critical and integral aspect of the channel’s operations and will ultimately be known as its Home of Drama, Lagos will be known as EbonyLife TV’s home of Entertainment. Consequently, the channel’s rich daily entertainment portfolio is now set to move to its new studios in Lagos in order to allow for ease of production and accessibility to guests.

The channel has also expanded its operations to Abuja. In its bid to continuously champion the cause of its teeming youth viewership on the issues of politics and governance, EbonyLife TV now has a team of correspondents and production crew covering the Villa, bringing its audiences news and views in and around the centre of power in Nigeria, similar sentiments that inspired a number of its existing programmes, including Naija Politics (a panel discussion programme that seeks to bring insight into intricate political issues, while proffering answers to questions on the minds of viewers); EL Reports (latest headlines and positive news from around the continent), among others.

EbonyLife TV’s Abuja operations also transcend reporting from the Villa. Its recently commissioned 13-part drama series, Sons of The Caliphate, is currently being shot in the city. Sons of The Caliphate is a political drama set in the North of Nigeria about three rich, entitled and ambitious young men all caught up in the lust for power, addiction, love and desire, as well as the obligations of family loyalty and the craving for revenge in the deadly tussle for the governorship seat of the Northern Caliphate State. Personal conflicts and interest intertwine and cascade through the dark alleys of corruption, betrayals, assassinations, corporate crimes and palace affairs in this drama about the rich, cultural and flamboyant aristocratic Northern Nigerian lifestyle.

EbonyLife TV remains committed to being a global media player with a growing presence all over the world. Since its launch on June 30, 2013 and first broadcast on July 01, 2013 to a pan-African audience, via DStv, Africa’s largest Pay TV platform, the channel now distributes to 49 African countries, including South Africa and Southern African countries.

The channel also continues to expand exponentially across the globe. In the UK, it is now available to viewers on Lebara Play; and in Canada, viewers are served via the Ethnic Channels Group. By virtue of an agreement with Emirates Cable TV and Multimedia LLC (E-vision), EbonyLife TV is broadcast in the UAE via various cable networks and wireless systems through Etisalat, E-Vision and its affiliates. Agreement is also in place with CWI Caribbean Limited through FLOW TV to broadcast EbonyLife TV to a wide range of Islands in the Caribbean Diaspora markets, including Antigua, Barbados, Curacao, Grenada, Jamaica, St. Lucia, St. Vincent & the Grenadines and Trinidad & Tobago, Cayman Islands and The Bahamas.

Technical checks are also ongoing with Virgin Media for further channel extension to the UK while EbonyLife TV’s VOD platforms are available for download by viewers across the US, Europe, Canada, Asia and the Middle East on Play Store for Android devices and on App Store for iOS devices, as well as at vod.ebonylifetv.com.

EbonyLife TV continues to attract local and international plaudits along the way for its leadership position in the African media and entertainment space. Today, the channel is ranked as one of the most watched channels on the DStv platform by its target demographics across the continent which consist of the youth (aged between 18 and 34) and women.

EbonyLife TV annually produces over 1000 hours of premium, original, and homegrown entertainment programming content to include Talk, Entertainment, Reality, Comedy, Drama, Lifestyle, Factual, among others, of which the channel boasts exclusive ownership of 90% of the content, conveniently making it the largest self-owned library on the continent.

 

Lagos State Govt. celebrates Mo Abudu & the movie ‘FIFTY’

The Lagos State Government and its Ministry of Culture and Tourism have announced their partnership with EbonyLife Films in the build-up to the film’s worldwide premiere on the 13th of December 2015.

The Lagos State Government confirmed its support for the film in an official letter to EbonyLife Films signed by the Honourable Minister for Culture and Tourism, Foli Coker. In the letter, the commissioner stated “we appreciate the rich showcase of our great city through FIFTY’s celebration of the pulse and energy of this fast developing metropolis and its people through the lenses of its four leading women. We can proudly say Lagos State is the movie’s fifth character.”

Speaking on the partnership, Executive Producer, Mo Abudu said “we are thrilled to have Lagos State endorse our movie. FIFTY is a celebration of all that is good in and about Lagos and Africa as a continent. Our hope is that our great city continues to be an iconic backdrop for many more stories in the near future.”

This endorsement is another great feat for the EbonyLife Films production which continues to rally local and international support. Earlier in the year, the film was selected to screen at the 59th BFI London Film Festival – the only Nigerian film and one of five African films – alongside some of the year’s biggest titles. As a result, the film has garnered rave reviews from the BBC, CNN and leading local online and print publications.

Directed by Biyi Bandele and executively produced by Mo Abudu, FIFTY, captures a few pivotal days in the lives of four Nigerian women at the pinnacle of their careers. Tola, Elizabeth, Maria and Kate are forced at midlife to take inventory of their personal lives, while juggling careers and family against the sprawling backdrops of the upper middle-class neighbourhoods of Lagos.

The movie stars Ireti Doyle, Dakore Egbuson-Akande, Omoni Oboli and Nse Ikpe-Etim. The production is Mo Abudu’s quest to showcase African women coming of age, loaded with increasingly similar aspirations and dilemmas faced by their contemporaries everywhere, while yet navigating unresolved traditions and obligations.

‘FIFTY’ will premiere in Nigeria with a special grand Lagos premiere on the 13th of December 2015 at The Eko Hotel & Suites, Victoria Island, Lagos and will be released in cinemas nationwide on the 18th of December 2015.