Chocolate City and EbonyLife TV set to launch ‘Chocolate City Unsigned’
Feb 01, 2016 Chocolate City and EbonyLife TV, two of Africa’s leading media brands, recently entered into a strategic partnership called “Chocolate City Unsigned”. The platform, which is a homegrown reality TV show, is created to search for the Africa’s next music star.
The framework for the project was announced at a press conference, which had in attendance Mo Abudu, CEO of EbonyLife TV, Audu Makori President of Chocolate City Group and, Jude Abaga, CEO of Chocolate City.
Speaking at the conference, Audu Maikori said:
“Chocolate City Unsigned is set to bring in something that no music reality TV has
ever had – artist discovery, developments and support from a team that has done so with some of Nigerians biggest artistes. The competition is the first indigenous music reality Television show in Nigeria to discover new talents across the African landscape.”
Registration for the competition will be opened on the 21st of March, 2016 while the competition proper is billed to commence in May 2016.
Also speaking at the event, Mo Abudu said:
“Africa is brimming with thousands of yet-to-be-discovered singing talents and this partnership of globally recognized brands, EbonyLife TV and Chocolate City, through Chocolate City Unsigned, is poised to create a truly indigenous platform that guarantees youths jobs for life from a record label that understands the African music scene more than anyone else; one that knows how to create stars and make them relevant to the African market”