New Trend Alert: Cycology Electric Bicycle Campaign For City Decongestion

3rd Oct 2014 More celebs around the world are embracing going green with some such as Nigerian-French indie-pop singer Asa and South African Freshly Ground’s Simon choosing bicycles as a healthy means of transportation to reduce carbon emissions.

In South African multi-disciplined brand strategist Vincent Truter has embarked on a campaign, Cycology to get upmarket Sandton executives hooked on commuting to work with the electricity bicycles with the hope that the rest of the society catches the fever.

Would you ride an electric bike to work? Let us know your thought on @EL_nowtv