19 Feb 2014 Last but definitely not least, Social Media Week has officially kicked off in Lagos Nigeria, as well as other cities around the world. The event, which is currently celebrating its sixth-year in existence and its second-year on the continent, started on the 17th of February 2014 and will run till the 21st.

The weeklong affair is billed as a leading media platform that aims to “help people and organizations connect through collaboration, learning and the sharing of ideas and information”.

Alder Creative Intelligence, a leading brand development firm in Nigeria, highlights the role that social media has taken in the country in the release of the first edition of the Alder Social Media Report. The report, which was officially unveiled to the public at anSMWLagos featured event, highlights the trends, mindshare and dominance of various individuals and brands in Nigerian social media.

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